https://www.heathersparks.online/creative daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511242871404-EGEJ1QAK53P8MHBVL5IP/image-asset.png CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511244474950-1XJVKLNPWQBTEY9H82W2/W2O_RXClub_Translate-Bio-logo-crop.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519859382708-H5VVSB0LM5XN5W4EDYZW/image-asset.png CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519859499219-VVRZ1ZO86LM2P11Y3RCK/3.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519859432826-DCC08WZOBTKGN29KM0K6/Picture2.png CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519859947942-3CFRU6L51WHE9Y6LBRAM/AMITIZA1.png CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1565389748281-OQMX1KW18NKE0BXUGN2K/image-asset.jpeg CREATIVE - Anti Aging Skin Care | Watch Amy's #CurologyJourney This video, which I helped concept, write, art direct, and edit is Curology’s best performing FB/IG anti-aging ad to date. It cut CPM and CVR in half. I developed the gloved hands, steam, and avocado scene to explain Amy’s frustration with other anti-aging treatments. In an opening sequence test, this scene was found to be the best “thumb stopper” of all opening scenes tested. Before 2019, Curology was focused on the teen and younger adult acne market. However, their custom formulas, that combine 3 clinically proven active ingredients in 1 nightly cream, are also extremely effective in treating the signs of aging. Until this ad was cut, Curology relied entirely on a handful of sponsored influencer videos, which cost an order of magnitude greater for CPM and conversion on social platforms. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1565907564458-R7SBOEWGLVC6HJGNRADF/image-asset.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1565907667210-5LSO9LSJCX8DZ2BYVA3W/header3Landscape-header.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1675564674022-25GY5372SJRGOJXX9NG3/web+hero.png CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1675571350947-846O5P8LIYX10PZFUFWA/Website_still.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1736905116781-T0GYW0TZX93PL8G57N63/image-asset.jpeg CREATIVE - We Shine On https://www.heathersparks.online/content-samples daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519861556445-K4K4H57FO07V07A3V7K2/image-asset.png CONTENT https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1518499141004-V7KH1UY5K9JJXA7T6DWO/18.jpg CONTENT https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519711680711-BT21P48IVTZIBSO2T66M/35-AU-EN-872x653-1.png CONTENT https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519862074199-X10X7LLC4PV9BJWBI4Y5/Screen%2BShot%2B2018-02-12%2Bat%2B10.41.19%2BPM.png CONTENT https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519862905131-0LPAEQFQAB40WZD9HQQT/Hestan-Cue-System-Image-482x321.jpg CONTENT https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1520316821904-A5U6YWJPYNYO47XAVNW1/playground_crew_AndyRubin.jpg CONTENT https://www.heathersparks.online/new-gallery-2 daily 0.75 2025-02-26 https://www.heathersparks.online/about-cv daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519855834860-KLHIYGBY46XXAIJTMB4P/Heather_Sparks_bw-1.jpg Heather Sparks Heather Sparks https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519855481052-L7C7O6UGO4NMSIOY2QBN/Heather_Sparks.jpg Heather Sparks https://www.heathersparks.online/portfolio daily 1.0 2025-02-27 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716840545-YBBO2S8WSVGGI4R77OWG/Picture1.png PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1516067604228-U1X4QFE2EGQ2QL63CFRZ/Personal-A.png PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/730d8efd-8283-48ea-90f7-8874c4005c28/W2O_RXClub_Translate-Bio.jpg PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/e9e24682-a330-4eb9-8518-d21fef57dedf/Slide1.jpeg PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511241317161-2UUUGVLBVDUHDSS5IIU0/Concept_3A+copy.png PORTFOLIO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heathersparks.online/rise-up-campaign daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1675469307228-77OAUE54A4VF4CKWCRDY/Website_still.jpg RISE UP GALLERY - WEBSITE I ensured the RISE UP website (riseupstudy.com) led with genuine, human language—to connect with potential participants and assure them the information provided was reliable and real. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1675570133467-KMFDRZ6B9LFDAATI45Z3/myth+v+fact.png RISE UP GALLERY - MYTH V. FACT RISE UP acknowledged the skepticism of the Warrior community—and worked to gain people’s trust with myth-busting content like this on the site and on social. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1675638183969-1ZTRH806DATDGOSV6UVX/OOH_billboard.png RISE UP GALLERY - BILLBOARDS Billboards and transit posters were placed near recruiting sickle cell clinics in Los Angeles and Houston. I provided the succinct and motivational messages to learn more about RISE UP. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1675638539399-YNMNSNSWU52KCYRIDIVD/PosterTristian.png RISE UP GALLERY - POSTERS Tristian is the youngest RISE UP Warrior. I worked with the copy to highlight the spirit and resilience of all teens who fight this formidable illness. https://www.heathersparks.online/dermira-gallery daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511241317161-2UUUGVLBVDUHDSS5IIU0/Concept_3A+copy.png DERMIRA GALLERY https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511241324204-KC1LAF2O7I1XU4UMMI7Q/Concept_3B+copy.png DERMIRA GALLERY https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511241336733-ZVD5I08W3HM4UGXLOMIL/Concept_3C+copy.png DERMIRA GALLERY https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1518384514207-3KA2QHZW1VYFQF9OVLRU/Screen+Shot+2018-02-08+at+4.19.26+PM.png DERMIRA GALLERY https://www.heathersparks.online/qbrexza-gallery daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716840545-YBBO2S8WSVGGI4R77OWG/Picture1.png QBREXZA GALLERY - Patient disease state awareness campaign https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716850899-ESU03N9R053VH5JRA86W/Picture4.png QBREXZA GALLERY - Patient brand campaign https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716842060-LLKV4LB50POF7B5DOURZ/Picture2.png QBREXZA GALLERY - HCP disease state awareness campaign https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716849636-0TU6RJ1RUNDS9DVLV1LI/Picture3.png QBREXZA GALLERY https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716859462-YDGAUOSD00RLGDIP8WR5/Picture5.png QBREXZA GALLERY - HCP branded campaign https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1519716860050-BVQTO41GDW1SDYGX5B38/Picture6.png QBREXZA GALLERY https://www.heathersparks.online/provenge-concept-gallery daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1516067604228-U1X4QFE2EGQ2QL63CFRZ/Personal-A.png PROVENGE GALLERY “Fighting prostate cancer is my personal battle.” was the winning concept. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1737168476665-QJXDH9JPS590QZ3PSIR9/Screenshot%2B2025-01-13%2Bat%2B12.06.41%25E2%2580%25AFPM.jpg PROVENGE GALLERY PROVENGE eventually launched with this hero image. While the dramatic portraits were toned down, the headline remained true to the original. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1516067654214-3F1W8SUTHMWVR37QCU7J/SpaceBattle-B.png PROVENGE GALLERY With this concept, we wanted to dramatize the immunological battle that PROVENGE made possible. The laser force fighting the tumor would have been the patient featured in the photo. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1516067576913-78U0FFDD09KM2LHYDIEH/MatchMet-B.png PROVENGE GALLERY This concept took a softer approach, with the patient striking an empowered and thoughtful stance against their disease. https://www.heathersparks.online/translate-bio-gallery daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1511243721265-MHPIRPKHB2WWL918D2EJ/W2O_RXClub_Translate-Bio.jpg TRANSLATE BIO GALLERY The brand identity brought ownable energy and interest to this biotech, and provided a visual rhythm that was unmissable. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1518382985445-GKYWRZ8G0SW2S9S9D5VL/translate-responisve-mockup.png TRANSLATE BIO GALLERY “Transforming RNA science into healthy expression” became the company’s mantra and was featured on their homepage. https://images.squarespace-cdn.com/content/v1/5a00fa1b268b960ebebbfc51/1518383927108-YHDXKGRPIPVBNUEJ0U56/Fig-1-desktop.jpg TRANSLATE BIO GALLERY While my designer and I developed the company identity and website, we also developed beautiful graphics like this to explain RNA science. https://www.heathersparks.online/real-people-real-reasons daily 0.75 2025-02-27